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01169nam a22002537a 4500 |
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20191023191904.0 |
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|a Sistema de Bibliotecas UNAH
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|c 92665
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|a 970-17-0112-7
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0 |
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|a 658.8720285-S53
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| 100 |
1 |
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|a Shaver, Dick
|9 35102
|
| 245 |
1 |
3 |
|a El siguiente paso en mercadotecnia directa
|b cómo usar bases de datos orientándolas al consumidor
|c Dick Shaver ; traducción Jorge Alberto Velázquez Arellano
|
| 260 |
|
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|a México
|b Prentice Hall
|c 1998
|
| 300 |
|
|
|a xiv, 482 p.
|b il.,diagrs.
|c 23 cm.
|
| 500 |
|
|
|a Incluye índice
|
| 534 |
|
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|t Traducción de: The next step in database marketing
|
| 650 |
|
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|a MARKETING DIRECTO
|x USO DE BASES DE DATOS
|9 35103
|
| 650 |
|
4 |
|a MERCADOTECNIA
|x CONSUMIDOR
|9 35104
|
| 650 |
|
4 |
|a COMERCIALIZACIÓN DIRECTA
|x CONSUMIDOR
|x BASES DE DATOS
|9 35105
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| 942 |
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