Stanton, W. J., Etzel, M. J., & Walker, B. J. (1996). Fundamentos de marketing (6a ed.). Mèxico: McGraw-Hill.
Chicago Style CitationStanton, William J., Michael J. Etzel, and Bruce J. Walker. Fundamentos De Marketing. 6a ed. Mèxico: McGraw-Hill, 1996.
MLA CitationStanton, William J., Michael J. Etzel, and Bruce J. Walker. Fundamentos De Marketing. 6a ed. Mèxico: McGraw-Hill, 1996.
Warning: These citations may not always be 100% accurate.