Fundamentos de marketing

Bibliographic Details
Main Author: Stanton, William J.
Other Authors: Etzel, Michael J., Walker, Bruce J.
Format: Book
Language:Spanish
Published: Mèxico McGraw-Hill 1996
Edition:6a ed.
Description
Item Description:Incluye índice
Physical Description:xxii, 885 p. il., mapa 25 cm.
Bibliography:Incluye referencias bibliograficas
ISBN:970-10-0894-4