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|a 970-10-2907-0
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| 082 |
0 |
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|a 658.848-C35
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| 100 |
1 |
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|a Cateora, Philip R.
|9 375
|
| 245 |
1 |
0 |
|a Marketing internacional
|c Philip R, Cateora,John L. Graham ; traducción Celia Ascencio Lara, María Isabel Pérez de Lara Choy, Susana Pontón Becerril ; revisión técnica Rómulo Sánchez Rodríguez..[et al]
|
| 250 |
|
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|a 1a ed.
|
| 260 |
|
|
|a Mexico
|b McGraw-Hill
|c 2001
|
| 300 |
|
|
|a xxiii, 810 p.
|b il.,diagrs.
|c 27 cm.
|
| 500 |
|
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|a Incluye índice
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| 504 |
|
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|a Incluye referencias bibliográficas
|
| 534 |
|
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|t Traducción de: International marketing
|
| 650 |
|
|
|a MARKETING INTERNACIONAL
|9 715
|
| 650 |
|
|
|a MERCADOS INTERNACIONALES
|9 716
|
| 650 |
|
|
|a EXPORTACIONES
|9 717
|
| 700 |
1 |
|
|a Graham, John L.
|9 376
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| 942 |
|
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