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| LEADER |
01351nam a22002897a 4500 |
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OSt |
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20171129093717.0 |
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170425s1999 mx ad|||r|||| |01 0 spa d |
| 040 |
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|
|a Sistema de Bibliotecas UNAH
|
| 999 |
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|c 93390
|d 93390
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| 020 |
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|a 968-7529-59-8
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| 082 |
0 |
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|a 659.1-O99p
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| 100 |
1 |
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|a O'guinn, Thomas C.
|9 1823
|
| 245 |
1 |
0 |
|a Publicidad
|c Thomas C. O'guinn, Chris T. Allen, Richard J. Semenik ;[ traducción Adolfo Deras Quiñones ; revisión técnica Paulina Orozco Orrico, Míriam Bretón]
|
| 260 |
|
|
|a México
|b International Thomson Editores
|c 1999
|
| 300 |
|
|
|a xliv, 623 p.
|b il. (algunas col.), diagrs.
|c 27 cm.
|
| 490 |
0 |
|
|a (Soluciones empresariales)
|
| 500 |
|
|
|a Incluye glosario
|
| 504 |
|
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|a Incluye referencias bibliográficas e índice
|
| 534 |
|
|
|t Traducción de: Advertising
|
| 650 |
|
4 |
|a PUBLICIDAD
|9 1824
|
| 700 |
1 |
|
|a Allen, Chris T.
|9 1825
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| 700 |
1 |
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|a Semenik, Richard J.
|9 1826
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| 942 |
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