Comportamiento del consumidor repercusiones en la estrategia de marketing
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | Spanish |
| Published: |
Colombia
McGraw-Hill Interamericana
1997
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| Edition: | 1a ed. |
| Subjects: |
| Physical Description: | xvi, 683 p. il., diagrs. 26 cm. |
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| Bibliography: | Incluye referencias bibliográficas e índice |
| ISBN: | 958-600-750-2 |