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01282nam a2200289 4500 |
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20180313135928.0 |
| 008 |
180220s2010 nyuad r|||| 001 0 eng d |
| 040 |
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|a Sistema de Bibliotecas UNAH
|
| 999 |
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|c 95667
|d 95667
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| 020 |
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|a 978-0-07-340481-3
|
| 082 |
0 |
|
|a 658.8-P45-2010
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| 100 |
1 |
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|a Perreault, William D.
|9 3177
|
| 245 |
1 |
0 |
|a Essentials of marketing
|c William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy
|b a marketing strategy planning approach
|
| 250 |
|
|
|a 12th ed.
|
| 260 |
|
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|a New York
|b McGraw-Hill/Irwin
|c c2010
|
| 300 |
|
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|a xxxix, 691 p.
|b il. col., diagrs
|c 28 cm.
|
| 500 |
|
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|a Incluye índice
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| 500 |
|
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|a Incluye glosario
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| 504 |
|
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|a Bibliografía: p. 592-645
|
| 650 |
|
0 |
|a MARKETING
|9 2096
|
| 700 |
1 |
|
|a Cannon, Joseph P.
|9 4739
|
| 700 |
1 |
|
|a McCarthy, E. Jerome
|9 8911
|
| 942 |
|
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|d 2023-04-28
|e Donación
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