APA Citation

Kotler, P., & Armstrong, G. (2017). Marketing (16a ed.). México: Pearson Educación.

Chicago Style Citation

Kotler, Philip, and Gary Armstrong. Marketing. 16a ed. México: Pearson Educación, 2017.

MLA Citation

Kotler, Philip, and Gary Armstrong. Marketing. 16a ed. México: Pearson Educación, 2017.

Warning: These citations may not always be 100% accurate.