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|a Sistema de Bibliotecas UNAH
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| 999 |
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|c 96418
|d 96418
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| 020 |
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|a 978-607-32-3860-1
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| 082 |
0 |
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|a 658.8-K87m-2017
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| 100 |
1 |
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|a Kotler, Philip
|9 610
|
| 245 |
1 |
0 |
|a Marketing
|c Philip Kotler, Gary Armstrong ; traducción Lourdes Amador Araujo ; revisión técnica y adaptación María de la Luz Eloísa Ascanio Rivera
|
| 250 |
|
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|a 16a ed.
|
| 260 |
|
|
|a México
|b Pearson Educación
|c 2017
|
| 300 |
|
|
|a xxiv, 710 p.
|b il. (algunas col.), retrs.
|c 28 cm.
|
| 500 |
|
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|a Incluye glosario
|
| 504 |
|
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|a Incluye referencias bibliográficas e índice
|
| 534 |
|
|
|b 16th ed.
|t Traducción de: Principles of marketing
|
| 650 |
|
4 |
|a MERCADEO
|9 957
|
| 700 |
1 |
|
|a Armstrong, Gary
|9 16900
|
| 942 |
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