|
|
|
|
| LEADER |
01022nam a22002417a 4500 |
| 003 |
OSt |
| 005 |
20190228153951.0 |
| 008 |
190228b mx ||||| |||| 00| 0 spa d |
| 040 |
|
|
|a Sistema de Bibliotecas UNAH
|
| 999 |
|
|
|c 97563
|d 97563
|
| 020 |
|
|
|a 968-7529-57-1
|
| 082 |
0 |
|
|a 658.83-M47
|
| 100 |
1 |
|
|a McDaniel, Carl Jr
|9 27131
|
| 245 |
1 |
0 |
|a Investigación de mercados contemporánea
|c Carl McDaniel Jr., Roger Gates ; traducción maría Teresa Aguilar ; revisión técnica Luis Alfonzo Pérez
|
| 260 |
|
|
|a México
|b International Thomson
|c 1999
|
| 300 |
|
|
|a xxxvi, 780 p.
|b il., diagrs.
|c 26 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índice
|
| 534 |
|
|
|b 4th ed.
|t Traducción de : Contemporary marketing research
|
| 650 |
|
4 |
|a INVESTIGACIÓN DE MERCADOS
|x ANALISIS
|9 27132
|
| 650 |
|
4 |
|a MERCADOTECNIA
|x ESTUDIO DE MERCADO
|9 27133
|
| 700 |
1 |
|
|a Gates, Roger
|9 27134
|
| 942 |
|
|
|2 ddc
|c LB
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_000000000000000_83M47
|7 0
|9 370273
|a CG
|b BLP
|d 2019-02-28
|l 0
|o 658.83-M47
|p 565035
|r 2019-02-28
|w 2019-02-28
|y LB
|