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LEADER |
01385nam a22003017a 4500 |
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OSt |
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20190326174712.0 |
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190326b mx ||||| |||| 00| 0 spa d |
040 |
|
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|a Sistema de Bibliotecas UNAH
|
999 |
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|c 97666
|d 97666
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020 |
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|a 968-880-515-7 (Vol. 1)
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020 |
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|a 968-880-516-7 (Vol. 2)
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020 |
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|a 968-880-517-3 (Vol. 3)
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082 |
0 |
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|a R659.1-R96
|
100 |
1 |
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|a Russell, J. Thomas
|9 28236
|
245 |
1 |
0 |
|a Manual de publicidad
|c J. Thomas Russell, W. Ronald Lane ; traducción Georgina Greenham del Castillo ; revisión técnica Marcela Benassini Felix
|
250 |
|
|
|a 12a ed.
|
260 |
|
|
|a México
|b Prentice Hall Hispanoamericana
|c 1995
|
300 |
|
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|a 3 v.
|b il., diagrs.
|c 28 cm.
|
500 |
|
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|a Incluye glosario
|
504 |
|
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|a Incluye referencias bibliográficas
|
534 |
|
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|b 12th ed.
|t Traducción de : Kleppner's advertising procedure
|
650 |
|
4 |
|a PUBLICIDAD
|9 1824
|
700 |
1 |
|
|a Lane, W. Ronald
|9 28240
|
942 |
|
|
|2 ddc
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