Boosting tourism development through intellectual property - World Intellectual Property Organization
Contents: Foreword 6; Acknowledgments 7; Executive summary 9; Introduction 13; What is this publication about? 14; Who is this publication for? 15; What is the aim of this publication? 15; What is in this publication? 15; 1. Why tourism? 19; Introduction to tourism as a key driver of socioeconomic development 21; Trends and opportunities in tourism 21; 2. How can intellectual property support tourism development? 25; What is IP and why promote it? 26; How can IP rights be used in the tourism value chain? 28; What are the main IP rights relevant to tourism? 28; Traditional cultural expressions and traditional knowledge: a special case 40; 3. Boosting tourism development through intellectual property rights 47; How can stakeholders in the tourism value chain benefit from IP? 48; Case Study. 1. Promoting partnerships between tourism and local providers for sustainable development in Turkey 49; Case Study 2. Geographical indications as a tool for developing tourism and reviving the local economy in Cambodia 50; Case Study 3. Performing arts and copyright: creating innovative tourism products in Mexico 51; Case Study 4. Boosting tourism opportunities through a beverage trademark in Sri Lanka 52; Case Study 5. Fair Trade Tourism: a certification mark fostering sustainable tourism in Africa 53; Case Study 6. The collective markas a tool for boosting local economies within the tourism value chain in the Gambia 54; Case Study 7. Trademarks and tourism trails: a solid alliance to support job creation and the development of rural economies in Lebanon 55; Case Study 8. Using certification marks to target market segments in the tourism sector 56; How can policymakers use IP rights in tourism destination promotion and branding? 58.
Keywords: MARCAS REGISTRADAS -- PROPIEDAD INTELECTUAL