Comportamiento del consumidor : Conceptos y aplicaciones
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Book |
| Language: | Spanish |
| Published: |
Mexico (Mexico) :
McGraw-Hill,
1993 (c1995)
|
| Edition: | 4. ed. |
| Subjects: |
| Item Description: | Ilus. |
|---|---|
| Physical Description: | 834 p. |
| ISBN: | ISBN 970-10-0672-0 |