Kotler, P., & Armstrong, G. (2003). Fundamentos de marketing (6. ed.). Mexico (Mexico): Pearson Educacion/Prentice Hall.
Chicago Style CitationKotler, P., and G. Armstrong. Fundamentos De Marketing. 6. ed. Mexico (Mexico): Pearson Educacion/Prentice Hall, 2003.
MLA CitationKotler, P., and G. Armstrong. Fundamentos De Marketing. 6. ed. Mexico (Mexico): Pearson Educacion/Prentice Hall, 2003.
Warning: These citations may not always be 100% accurate.