APA Citation

Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2009). Marketing de servicios (5. ed.). México (México): Mc Graw Hill.

Chicago Style Citation

Zeithaml, Valarie A., Mary Jo Bitner, and Dwayne D. Gremler. Marketing De Servicios. 5. ed. México (México): Mc Graw Hill, 2009.

MLA Citation

Zeithaml, Valarie A., Mary Jo Bitner, and Dwayne D. Gremler. Marketing De Servicios. 5. ed. México (México): Mc Graw Hill, 2009.

Warning: These citations may not always be 100% accurate.