Fundamentos de marketing / Philip Kotler, Gary Armstrong; traducción : Lourdes Amador Araujo, Leticia Esther Pineda Ayala
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| Format: | Book |
| Language: | Undetermined |
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México: Pearson Educación
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| Edition: | 13 |
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| Physical Description: | xxvi, 643 páginas : ilustraciones en blanco y negro |
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| ISBN: | 978-607-32-3845-8 |