APA Citation

Kotler, P. (1998). Fundamentos de mercadotecnia (4a. ed.). MX: Prentice-Hall, México.

Chicago Style Citation

Kotler, Philip. Fundamentos De Mercadotecnia. 4a. ed. MX: Prentice-Hall, México, 1998.

MLA Citation

Kotler, Philip. Fundamentos De Mercadotecnia. 4a. ed. MX: Prentice-Hall, México, 1998.

Warning: These citations may not always be 100% accurate.