Kotler, P. (1995). Manual de la mercadotecnia (7a. ed.). MX: Prentice-Hall Hispanoamericana, México.
Chicago Style CitationKotler, Philip. Manual De La Mercadotecnia. 7a. ed. MX: Prentice-Hall Hispanoamericana, México, 1995.
MLA CitationKotler, Philip. Manual De La Mercadotecnia. 7a. ed. MX: Prentice-Hall Hispanoamericana, México, 1995.
Warning: These citations may not always be 100% accurate.