APA Citation

Kerin, R. A., Hart y, S. W., & RudeLius, W. (2014). Marketing (11a.ed.). México: McGraw-Hill.

Chicago Style Citation

Kerin, Roger A., Steven W. Hart y, and William RudeLius. Marketing. 11a.ed. México: McGraw-Hill, 2014.

MLA Citation

Kerin, Roger A., Steven W. Hart y, and William RudeLius. Marketing. 11a.ed. México: McGraw-Hill, 2014.

Warning: These citations may not always be 100% accurate.