Stanton, W. J., Etzel, M. J., & Walter, B. J. (2000). Fundamentos de marketing (11a.ed.). México: McGraw-Hill.
Chicago Style CitationStanton, William J., Michael J. Etzel, and Bruce J. Walter. Fundamentos De Marketing. 11a.ed. México: McGraw-Hill, 2000.
MLA CitationStanton, William J., Michael J. Etzel, and Bruce J. Walter. Fundamentos De Marketing. 11a.ed. México: McGraw-Hill, 2000.
Warning: These citations may not always be 100% accurate.