APA Citation

Kotler, P., & Armstrong, G. (2001). Marketing (8a. Ed.). México: Prentice Hall.

Chicago Style Citation

Kotler, Philip, and Gary Armstrong. Marketing. 8a. Ed. México: Prentice Hall, 2001.

MLA Citation

Kotler, Philip, and Gary Armstrong. Marketing. 8a. Ed. México: Prentice Hall, 2001.

Warning: These citations may not always be 100% accurate.