APA Citation

Zeithaml, V. A., & Bitner, M. J. (2002). Marketing de Servicios (2a. ed.). México: McGrawHill.

Chicago Style Citation

Zeithaml, Valarie A., and Mari J. Bitner. Marketing De Servicios. 2a. ed. México: McGrawHill, 2002.

MLA Citation

Zeithaml, Valarie A., and Mari J. Bitner. Marketing De Servicios. 2a. ed. México: McGrawHill, 2002.

Warning: These citations may not always be 100% accurate.