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01454nam a22002417a 4500 |
| 020 |
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|a 968-26-1123-7
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| 040 |
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|a Sistema de Bibliotecas de la Universidad de Panamá
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| 041 |
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|a spa
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| 082 |
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|a 658.403
|b L628 CRU.Co.
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| 100 |
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|a Lilien, G. L.
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| 245 |
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|a Toma de decisiones en mercadotecnia :
|b un enfoque a la construcción de modelos /
|c G. L. Lilien, Philip Kotler
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| 260 |
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|a México :
|b Editorial Continental,
|c c1990
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| 300 |
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|a 647 p. :
|b ilus. ;
|c 24 cm.
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| 650 |
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|a TOMA DE DECISIONES
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| 650 |
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|a MERCADOTECNIA
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| 852 |
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|a SIBIUP
|b CRU - Coclé
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