Buzzell, R. D., Quelch, J. A., & Bartlett, C. (1992). Global marketing management (2a. ed.). Massachusetts, EE.UU: Addison-Wesley Publishing Company.
Chicago Style CitationBuzzell, Robert Doroz, John A. Quelch, and Christopher Bartlett. Global Marketing Management. 2a. ed. Massachusetts, EE.UU: Addison-Wesley Publishing Company, 1992.
MLA CitationBuzzell, Robert Doroz, John A. Quelch, and Christopher Bartlett. Global Marketing Management. 2a. ed. Massachusetts, EE.UU: Addison-Wesley Publishing Company, 1992.
Warning: These citations may not always be 100% accurate.