Quelch, J. A., & Farris, P. W. (1991). Cases in adversiting and promotion management (3a. ed.). Boston, EE.UU: Irwin.
Chicago Style CitationQuelch, John A.,, and Paul W. Farris. Cases in Adversiting and Promotion Management. 3a. ed. Boston, EE.UU: Irwin, 1991.
MLA CitationQuelch, John A.,, and Paul W. Farris. Cases in Adversiting and Promotion Management. 3a. ed. Boston, EE.UU: Irwin, 1991.
Warning: These citations may not always be 100% accurate.