Cita APA

Quelch, J. A., & Farris, P. W. (1991). Cases in adversiting and promotion management (3a. ed.). Boston, EE.UU: Irwin.

Citación estilo Chicago

Quelch, John A.,, y Paul W. Farris. Cases in Adversiting and Promotion Management. 3a. ed. Boston, EE.UU: Irwin, 1991.

Cita MLA

Quelch, John A.,, y Paul W. Farris. Cases in Adversiting and Promotion Management. 3a. ed. Boston, EE.UU: Irwin, 1991.