McDonald's : behind the arches - Love, John F. (New York : Bantam Books, 1995)
The unknown McDonald's. -- Yes, there is a McDonald. -- The salesman. -- The franchising derby. -- The owner-operator. -- Melting pot. -- Making hamburgers. -- Making money. -- The buyout. -- Partners. -- Going public. -- McDonald's East, McDonald's West. -- High gear. -- Media magic. -- "McDonaldizing" the Suppliers. -- The public challenge. -- Checks and balances. -- Exporting Americana. -- Epilogue. -- Index.
Incluye índice.
Keywords: KROC, RAY, -- 1902-1984; CORPORACION McDONALD'S -- HISTORIA; RESTAURANTES DE COMIDAS RAPIDAS -- ESTADOS UNDOS; EMPRESARIOS INDUSTRIALES -- ESTADOS UNIDOS -- BIOGRAFIAS