The idea edge : transforming creative thought into organizational excellence - King, Bob, 1946-; Schlicksupp, Helmut (Salem, NH : GOAL/QPC, 1998)
Section 1: the Creativity Tools -- Heuristic redefinition -- Classic brainstorming -- Imaginary brainstorming -- Word-Picture associations and analogies -- TILMAG -- Morphological box. --Section II: the Idea selection tools -- Nominal group technique -- Interrelationship digraph with the affinity diagram -- Prioritization matices -- Pugh New concept selection tool -- Implementing ideas: project management tools at work. -- Section III: Putting the tools to work -- Using the tools for better problem solving and process improvement -- Using the tools for strategic planning -- Using the tools for new product development -- Strategies for implementing the tools -- Conclusion: making a case for creativity. -- Appendices -- Basic quality control tools and seven management and planning tools -- "Systematic Innovation: Inventing on purpose instead of waiting for the lighting to strike" (article reprint) -- Recommended resources -- Index.
Incluye índice.
Bibliografía : páginas 293-297.
Keywords: PENSAMIENTO CREATIVO -- ADMINISTRACION; APTITUD CREADORA EN LOS NEGOCIOS; IMAGINACION; APRENDIZAJE ORGANIZACIONAL