Crafting and executing strategy : the quest for competitive advantage : concepts and cases - Thompson, Arthur A., 1940-; Strickland, A. J. (Alonzo J.); Gamble, John (John E.) (Boston : McGraw-Hill/Irwin, 2010)
Par One Concepts and Techniques for Crafting and Executing Strategy. Section A: Introduction and overview. What Is Strategy and Why Is It Important?. Section B: Core. Core Concepts and Analytical Tools. Evaluating a Company's External Environment. Evaluating a Company's Resources and Competitive Position. Section C: Crafting a Strategy. The Five Generic Competitive Strategies: Which One to Employ?. Supplementing the Chosen Competitive Strategy: Other Important Business Strategy Choices. Strategies for Competing in Foreign Markets. Diversification: Strategies for Managing a Group of Businesses. Ethical Business Strategies, Social Responsability, and Environmental Sustainability. Section D: Executing the Strategy. Building an Organization Capable of Good Strategy Execution. Managing Internal Operations: Actions That Promote Good Strategy Execution. Corporate Culture and Leadership: Keys to Good Strategy Execution. -- Part Two Cases in Crafting and Executing Strategy. Section A: Crafting Strategy in Single-Business Companies. Whole Foods Market in 2008: Vision, Core Values, and Strategy. Costco Wholesale in 2008: Mission, Business Model, and Strategy. JetBlue Airways: A cadre of New Managers Takes Control. Competition in the Golf Equipment Indistry in 2008. Competition in the Movie rental Industry in 2008: Netflix and Blockbuster Battle for Market Leadership. Dell, Inc in 2008: Can It Overtake Hewlett-Packard as the Worldwide Leader in Personal Computers?. Apple Inc. in 2008. Panera Bread Company. Rogers' Chocolates. Nucor Corporation: Competing against Low-Cost Steel Imports. Competition in Video Game Consoles: The State of the Battle for Supremacy in 2008. Nintendo's Strategy for the Wii: Good Enough to Beat Xbox 360 and PlayStation 3?. Corona Beer: From a Local Mexican Player to a Global Brand. Google's Strategy in 2008. The Challenges Facing eBay in 2008: Time for a Change in Strategy?. Loblaw Companies Limited: Preparing for Wal-Mart Supercenters. Research in Motion: Managing Explosive Growth. Section B: Crafting Strategy in Diversified Companies. Adidas in 2008: Has Corporate restructuring Increased Shareholder Value?. PepsiCo's Diversification Strategy in 2008. Section C: Implementing and Executing Strategy. Robin Hood. Dilemma at Devil's Den. Wal-Mart Stores Inc. in 2008: Management's Initiatives to Transform the Comapny and Curtail Wal-Mart Bashing. Southwest Airlines in 2008: Culture, Values, and Operating Practices. Shangri-La Hotels. Section D: Strategy, Ethics, and Social Responsability. E. & J. Gallo Winery. Detecting Unethical Practices at Supplier Factories: The Monitoring and Compliance Challenges. -- Endnotes. -- Indexes. organization. Name. Subject. PositionLeading the Process of Crafting and Executing Strategy. -- Evaluating a Company's External Environment. -- Evaluating a Company's Resources and Competitive Position. -- The Five Generic Competitive Strategies - Which One to Employ?. -- : Supplementing the Chosen Competitive Strategy: Other Important Strategy Choices. -- Strategies for Competing in Foreign Markets. -- Diversification: Strategies for Managing a Group. -- Ethical Business Strategies, Social Responsibility, and Environmental Sustainability. -- Building an Organization Capable of Good Strategy Execution. -- Managing Internal Operations: Actions That Promote Good Strategy Execution. -- Corporate Culture and Leadership: Keys to Good Strategy Execution. -- Cases in Crafting and executing strategy.
Incluye índice.
Tabla de casos: páginas C-[1]-478.
Notas finales: páginas EN-1-10.
Keywords: PLANIFICACION ESTRATEGICA -- ESTUDIO DE CASOS; PLANIFICACION EMPRESARIAL; ADMINISTRACION -- ESTUDIO DE CASOS; ADMINISTRACION DE EMPRESAS