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|a 968-13-0615-5
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|a 070568
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|a Sistema de Bibliotecas de la Universidad de Panamá
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| 082 |
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|a 658.83 K848a
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| 100 |
2 |
0 |
|a Kotler, Philip
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| 245 |
1 |
0 |
|a Dirección de mercadotecnia; análisis, planeación y control
|c / Philip Kotler; traducción por Andrés Ma. Mateo
|
| 250 |
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|a 1a. ed.
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| 260 |
0 |
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|a México, D.F.
|b : Editorial Diana
|c , 1978, reimp. 1982, 1983.
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| 300 |
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|a 622p.: ilus
|c ; 23cm.
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| 650 |
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4 |
|a MERCADOTECNIA
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| 700 |
2 |
1 |
|a Mateo, Andrés María
|e , tr.
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