Gap selling : getting the customer to yes : how problem - centric selling increases sales by changing everything you know about Relationships, overcoming objections, closing and price - Keenan, Jim (Asales Guy Publishing : [Lugar de publicación no identificado], 2018)
Contents: Part I: Know the game. -- Part II: How to play. -- Part III: Gap prospecting. -- Part IV: Building a gap-selling team.
Keywords: VENTAS; COMPORTAMIENTO DEL CONSUMIDOR; TECNICAS DE VENTAS