Cashvertising : how to use more than 100 secrets of ad agency psychology to make big money selling anything to anyone - Whitman, Drew Eric (Pompton Plains, NJ : Career Press, 2009)
What people really want. -- How to get inside their heads: the 17 foundational principles of consumer psychology. -- Ad-agency secrets: 41 proven techniques for selling anything to anyone. -- Hot lists: 101 easy ways to boost your ad response.
Incluye índice.
Keywords: PUBLICIDAD -- ASPECTOS PSICOLOGICOS; MERCADEO -- ASPECTOS PSICOLOGICOS; AGENCIAS PUBLICITARIAS