Digital marketing strategy : an integrated approach to online marketing /

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Digital marketing strategy : an integrated approach to online marketing /

Bibliographic Details
Main Author:	Kingsnorth, Simon (autor)
Format:	Book
Language:	English
Published:	London : Kogan Page, 2016
Subjects:	MERCADEO POR INTERNET PLANIFICACION DEL MERCADEO ANALISIS DE MERCADEO MERCADEO > ESTUDIO DE CASOS SERVICIO AL CLIENTE REDACCION DE INFORMES

Table of Contents:

What is digital marketing?.
Aligning with your business strategy.
Barriers and considerations.
Panning.
Search engine optimization.
Paid search.
Display.
Social media.
User experience and transformation.
CRM and retention.
True personalization.
Customer service.
Content strategy.
Analytics and reporting.
Presenting your strategy.
Bringing it ah l together.