Strategic planning in health care management /
| Otros Autores: | , , |
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Rockville, Maryland :
Aspen Systems Corporation,
1981,
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| Materias: |
Tabla de Contenidos:
- Strategic planning: an overview.
- Strategic planning for hospitals under regulation /
- Car W. Thieme, Thomas E. Wilson, and Dane M. Long.
- Strategic planning and control in small health organizations /
- Curtis P. McLaughlin.
- Product-market differentiation: a strategic planning model for community hospitals /
- Robert Austin Milch. -
- Marketing: an overview.
- Marketing the community hospital: a tool for the beleaguered administrator /
- James K. Simon.
- Community health markets: a portolio perspective /
- Robert Austin Milch and Patrick a. Martinelli. -
- The marketing audit: a tool for health service organizations /
- Eric N. Berkowitz and William A. Flexner.
- Marketing information and market research. Valuable tolos mangers /
- Roberta N. Clarke and Linda Shyavitz.
- Marketing research in health services planning: a model /
- William A. Flexner and Eric N. Berkowitz.
- Finance: an overview.
- Fiscal management in health organizations /
- Regina E. Herzlinger.
- Identity crisis: financial management in health /
- J.B. Silvers.
- Valuation as a criterion in not-for-profit decisión making /
- Hugh W. Long.
- Perspectives on strategic planning.
- Resource requirements for health care organizations /
- Robin E. MacStravic.
- Strategic modelling for health care managers /
- Edward B. Roberts and Gary B. Hirsch.
- Systems intervention: new help for hospitals /
- Norman S. Stearns, Thomas A. Bergan, Edward B. Roberts and John L. Quigley.
- Mandated Long range planning for hospitals- where is it going and why? /
- Mark D. Mandel and Jacob Getson.
- Perspectives on marketing.
- The third stage of hospital long range planning: the marketing approach /
- Terrence J. Rynne.
- Marketing health care: problems in implementation /
- Roberta N. Clarke.
- Can marketing help recruit and retain nurses? /
- G. David Hughes.
- Psychographic profiles: aid to health care marketing /
- Alice M. Sapienza.
- Consumer expectations of ambulatory care /
- Anthony R. Kovner and Helen L. Smits.
- Perspectives on finance.
- Medicare reimbursement is federal taxation of tax.exempt providers /
- Hugh W. Long and J.B. Silvers.
- Cost/volumen/profit análisis in the hospital industry /
- William O. Cleverley.
- Financial modeling: a must for today's hospital management /
- Ben I. Boldt, Jr.
- Cost control challenge for hospitals /
- Robert A. Vraciu and John R. Griffith.
- The really effective health service delivery system /
- Duncan Neuhauser.