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Markstrat3 : simulación para la mercadotecnia estratégica
Bibliographic Details
Main Author:
Larréche, Jean-Claude
Other Authors:
Gatignon, Hubert
(coaut.)
,
Coro Pando, julio
(tr.)
Format:
Book
Language:
Spanish
Published:
México
: Internacional Thomson Editores
, c2000.
Subjects:
MARKSTRAT3 (PROGRAMAS PARA COMPUTADORAS)
PROGRAMA PARA COMPUTADORAS
COMPORTAMIENTO DEL CONSUMIDOR
MERCADEO
Holdings
Description
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Description
Physical Description:
xi, 210 : ilus. ; 27 cm.
ISBN:
970-686-018-5
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