Mercadotecnia : conceptos y aplicaciones /

Bibliographic Details
Main Author: Schewe, Charles D., 1942-
Other Authors: Smith, Reuben M. (coaut.), Corona de Contin, Hortensia (tr.)
Format: Book
Language:Spanish
Published: México : McGraw-Hill, c1982.
Description
Physical Description:xxiii, 724 p. : il. ; 24 cm.
ISBN:968-451-279-1