APA Citation

Etzel, M. J., & I. Walker, B. J. (1997). Marketing (11th ed.). Boston bIrwin : McGraw-Hill.

Chicago Style Citation

Etzel, Michael J., and Bruce J. I. Walker. Marketing. 11th ed. Boston bIrwin : McGraw-Hill, 1997.

MLA Citation

Etzel, Michael J., and Bruce J. I. Walker. Marketing. 11th ed. Boston bIrwin : McGraw-Hill, 1997.

Warning: These citations may not always be 100% accurate.