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080618s2005 mx ||||g| | 00| ||spa d |
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|a 970-26-0642-X
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|a 116153
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|a Sistema de Bibliotecas de la Universidad de Panamá
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| 041 |
1 |
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|h eng
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4 |
|a 659.1
|b K67r
|2 21
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1 |
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|a Russell, J. Thomas
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| 245 |
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|a Kleppner publicidad /
|c J. Thomas Russell, W. Ronald Lane, Daren Whitehill King ; traducción Astrid ues Zepeda. --
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| 250 |
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|a 16a. ed. --
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| 260 |
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|a México :
|b Pearson Educación de México,
|c c2005.
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| 300 |
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|a xvii, 766 p. :
|b il. ;
|c 27 cm.
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| 650 |
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7 |
|a PUBLICIDAD
|2 LEMB
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| 700 |
1 |
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|a Lane, W. Ronald,
|e coaut.
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| 700 |
1 |
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|a King, Karen Whitehill,
|e coaut.
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| 700 |
1 |
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|a Zepeda, Astrid Mues,
|e tr.
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| 901 |
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|a GF/ccdev
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| 900 |
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|b Biblioteca de Comunicación Social
|a SIBIUP /
|j 948
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| 900 |
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|b Biblioteca de Comunicación Social
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