Kotler, P. A. (2004). Marketing / Philip Kotler [et.al] (10a ed.). España : PEARSON.
Chicago Style CitationKotler, Philip; Armstrong. Marketing / Philip Kotler [et.al]. 10a ed. España : PEARSON, 2004.
MLA CitationKotler, Philip; Armstrong. Marketing / Philip Kotler [et.al]. 10a ed. España : PEARSON, 2004.
Warning: These citations may not always be 100% accurate.