Posicionamiento de marca; conceptos útiles de marketing estratégico (Maestría MBA) / Richard Lutz; Barton A. Weitz

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Posicionamiento de marca; conceptos útiles de marketing estratégico (Maestría MBA) / Richard Lutz; Barton A. Weitz

Bibliographic Details
Main Author:	Lutz, Richard; Weitz, Barton A.
Format:	Book
Language:	Spanish
Published:	Chile :
Edition:	1a ed.
Subjects:	1. ADMINISTRACIÓN 2. MARKETING

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