APA Citation

Kerin, R. A. H. Marketing / Roger A. Kerin; Steven W. Hartley; William Rudelius (10a ed.). México : Mcgraw Hill.

Chicago Style Citation

Kerin, Roger A.; Hartley. Marketing / Roger A. Kerin; Steven W. Hartley; William Rudelius. 10a ed. México : Mcgraw Hill.

MLA Citation

Kerin, Roger A.; Hartley. Marketing / Roger A. Kerin; Steven W. Hartley; William Rudelius. 10a ed. México : Mcgraw Hill.

Warning: These citations may not always be 100% accurate.