World marketing congress. International conference series. Vol. IV / William Lazer, Eric H. Shaw, Chow-How Wee
Ethical issues and social responsabilities, cross cultural studies and comparative marketing analysis, marketing management and competitive strategies, marketing in/to LCDs and NICs, retailing and retail strategies, marketing of services, new technologies for marketing decision making, buyer behavio...
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| Formato: | Libro |
| Lenguaje: | Spanish |
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Florida : Academy of Marketing Science
1989
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| Edición: | 1 |
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