Do it yourself marketing research / George Edward Breen
What is do-it yourself marketing research?, evaluation of a problem, how to plan a study, how to use secondary sources, how to conduct a mail questionanire study, how to interview, group interviewing, special research for retallers, what you need to know about sampling, how to write a report that wi...
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| Formato: | Libro |
| Lenguaje: | Spanish |
| Publicado: |
Estados Unidos de America: Kingsport Press
1977
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| Edición: | 1 |
| Materias: |