Contemporary marketing / Louis E. Boone, David L. Kurtz - Boone, Louis (Estados Unidos de America : The Dryden Press, 1974)
The marketing process, an overview, the environment for marketing decisions, information for marketing decision making, elements of product strategy, marketing institucions, wholesaling, physical distribution, elements of promotional strategy, advertusubgm sakes orinituibm and public relations, elemento of promotional strategy, personal selling
Contents, subject index, table
COL
Keywords: 1. ADMINISTRACIÓN-DISTRIBUCIÓN-MERCADEO 2. CONTEMPORARY MARKETING 3. ADMINISTRACIÓN INDUSTRIAL-COMERCIO 4. ADMINISTRATION