Fundamentos de mercadotecnia /

Bibliographic Details
Main Author:	Stanton, William J.
Other Authors:	Futrell, Charles (coaut.)
Format:	Book
Published:	México : McGraw-Hill, 1989.
Edition:	4 ed. --
Subjects:	Mercadeo Producción Administración de empresas

Description
Physical Description:	732 p. : il. ; 23 cm.
ISBN:	0070609438

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