Evaluación de la inversión publicitaria en Guatemala.
| Main Author: | |
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| Format: | Thesis Book |
| Language: | Spanish |
| Published: |
Guatemala :
Universidad de San Carlos de Guatemala,
1997.
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| Subjects: | |
| Online Access: | Texto completo |
| Item Description: | Asesor: Licenciado Axel Santizo |
|---|---|
| Physical Description: | 88 p. : il. ; 21 cm. |
| Bibliography: | Bibliografía: p. 85-88 |