APA Citation

McCarthy, E. J., & Perreault, W. D. (2001). Marketing: : un enfoque global (13 ed. --.). México: McGraw-Hill.

Chicago Style Citation

McCarthy, E. Jerome, and William D. Perreault. Marketing: : Un Enfoque Global. 13 ed. --. México: McGraw-Hill, 2001.

MLA Citation

McCarthy, E. Jerome, and William D. Perreault. Marketing: : Un Enfoque Global. 13 ed. --. México: McGraw-Hill, 2001.

Warning: These citations may not always be 100% accurate.