Keegan, W. J. (1997). Marketing global: Esmé Frances Prentice; revisión técnica. Madrid: Prentice-Hall.
Chicago Style CitationKeegan, Warren J.. Marketing Global: Esmé Frances Prentice; Revisión Técnica. Madrid: Prentice-Hall, 1997.
MLA CitationKeegan, Warren J.. Marketing Global: Esmé Frances Prentice; Revisión Técnica. Madrid: Prentice-Hall, 1997.
Warning: These citations may not always be 100% accurate.