IACOCCA : an autobiography - Iacocca, Lee A., 1924-2019; Novak, William, 1948- (New York : A Batam Book, 1984)
Acknowledgments. -- An opening word. -- Prologue. -- I. The family. -- II. School days. -- III. Getting my feet wet. -- IV. The bean counters. -- V. The key to management. -- VI. The mustang. -- VII. Encore! -- VIII. The road to the top. -- IX. Trouble in paradise. -- X. 1975: The fateful year. -- XI. The showdown. - XII. The day after. -- VIII. Courted by Chrysler. -- XIV. Aboard a Sinking ship. -- XV. Building the team. -- XVI. The day the shah left town. -- XVII. Drastic measures: going to the government. -- XVIII. Should Chrysler be saved? -- XIX. Chrysler goes to congress. -- XX. Equality of sacrifice. -- XXI. The banks: trial by fire. -- XXII. The k-car-and a close call. -- XXIII. The k-car-and a close call. -- XXIV. A bittersweet victory.-- XXV. How to save lives on the road. -- XXVI. The high cost of labor. -- XXVII. The Japanese challenge. -- XXVIII. Making America great gain. -- Epilogue: the great lady.
MU
Keywords: Autores - Biografías