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|a Sistema de Bibliotecas de la Universidad Tecnológica de Panamá
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|a Kotler, Philip,
|e autor
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|a Mercadotecnia /
|c Philip, Kotler,Gary Armstrong; traducción Pilar Mascaró Sacristán; revisión técnica Marcela Benassini .
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| 264 |
|
1 |
|a México D.F. :
|b [Editor no identificado],
|c 1996.
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| 300 |
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|a xxvi, 826 páginas :
|b ilustraciones ;
|c 26 cm
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|2 rdacontent
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|a Armstrong, Gary.,
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